BBA in General Business

Apply Now Send Me More Information

BBA in General Business

A general business degree provides a broad exposure to all the crucial elements that make an organization function well. It doesn't provide the specialization that more targeted degrees do (such as finance or accounting), but is valuable in its generalist approach. Students obtain an overview of many functions in the business world and an understanding on how these functions interact. Any business degree will involve working with numbers and statistical analysis but general business students must also develop the ability to communicate concise written and verbal information, excel at team work, and work well under pressure. General business majors must also learn about organizational structures, taking into consideration the goals of the group, considering the raw materials or rough data, and developing plans to move projects forward.


Career Opportunities

The General Business undergraduate degree provides a solid understanding of the fundamental areas in business: finance, accounting, management, marketing, economics, business law and computer information systems. The curriculum is designed to prepare students for the diverse environment of the business world. The program gives students a wealth of career opportunities in large corporations, small businesses, government agencies, and non-profit organizations. Special concentrations areas include international business, entrepreneurship, and healthcare management.

Fill out my online form.

WTAMU respects your privacy and is committed to keeping your information secure. Please review our privacy policy at


The General Business program was ranked one of the Best Online Programs in 2020 by U.S. News & World Report.

Classroom courses are offered to full-time and part-time students during the day and in the evening. As one of the pioneers of online-accredited business education, WT offers the General Business B.B.A. via the web, which allows students to complete the upper-level business administration requirements for the general business degree entirely online. It is designed specifically for those who are not able to complete traditional courses at the Canyon campus location. Of course, even if you are taking online classes but want to take one or more classes on campus to supplement the online offerings, you have the flexibility to do so.


The Paul and Virginia Engler College of Business at WT is accredited by AACSB International (AACSB). 

Career Close-Up

Government Examiner & Regulator
Average wage (TX) - $55,200
Average wage (US) - $55,200

Loan Counselor
Average wage (TX) - $40,930
Average wage (US) - $40,930

Office Manager
Average wage (TX) - $49,900
Average wage (US) - $49,900

Personnel Recruiter
Average wage (TX) - $58,630
Average wage (US) - $54,530

Retail Manager
Average wage (TX) - $39,200
Average wage (US) - $39,130

Service Manager
Average wage (TX) - $61,240
Average wage (US) - $61,240

Wholesale & Retail Buyer
Average wage (TX) - $58,030
Average wage (US) - $55,840

Wage information taken from


Apply Now Send Me More Information